{"id":7167,"date":"2023-08-27T18:27:33","date_gmt":"2023-08-27T18:27:33","guid":{"rendered":"https:\/\/cleanstream.se\/are-you-losing-customer-focus\/"},"modified":"2024-02-04T14:19:18","modified_gmt":"2024-02-04T14:19:18","slug":"are-you-losing-customer-focus","status":"publish","type":"post","link":"https:\/\/cleanstream.se\/en\/are-you-losing-customer-focus\/","title":{"rendered":"Are you losing customer focus?"},"content":{"rendered":"

When this happened to me, it made me think about customer focus and what it means.<\/p>\n

Ok to the story.<\/p>\n

During the summer, I’ve been able to do things that I don’t normally have time for. Like buying things needed at home to fix around the house.<\/p>\n

On one such occasion last summer, I was standing there with the seller and we were discussing different approaches to what I wanted. As in many shops, you can see their computer screens. This is so that they can show customers their products and offers.<\/p>\n

When we agree on the deal and he enters it all into the system, so an invoice will come out for me to pay, a big box appears on the screen saying “CONGRATULATIONS TO YOU ON ANOTHER GREAT DEAL”.<\/p>\n

A bit stunned, I look at the screen, which is meant to give the salesperson a boost and a pat on the back. But the feeling in my body was a bit that I might have made a bad deal. Perhaps the seller was the real winner in this arrangement? The message was not customer focused.<\/p>\n

I have experienced the same feeling when a salesperson calls me. I can clearly hear that it is a call center. Suddenly there is a lot of cheering and clapping. There is a lot of hooting and hollering. They are clearly happy and want to celebrate good business.<\/p>\n

There is absolutely nothing wrong with doing good business at all. This is what a limited company is supposed to do, and it bodes well for the company’s product development<\/a> and long-term survival.<\/p>\n

And let’s not forget that it is profits that companies pay taxes on, which drives our common welfare.<\/p>\n

We don’t celebrate enough, generally speaking, in our professional lives, so that’s not the problem either.<\/p>\n

100% customer focus<\/h3>\n

So, having said that, it’s good to have good business and profits, and we should celebrate that; I think that when you have the customer<\/a> next to you, you should have full focus on them.<\/p>\n

We should celebrate when we have made a good deal. We will do this after we have given the customer all our focus and they are satisfied.<\/p>\n

Then we can get together and celebrate, perhaps primarily that the customers are satisfied, and then that we have also done good business as a direct result. And why not celebrate with the customer that they have made a good choice when they chose to do business with you.<\/p>\n

Have you had a similar experience that made you feel a bit worried that you made a bad choice?<\/p>\n

Greetings,
\nMatts<\/p>\n","protected":false},"excerpt":{"rendered":"

When this happened to me, it made me think about customer focus and what it means. Ok to the story. During the summer, I’ve been able to do things that I don’t normally have time for. Like buying things needed at home to fix around the house. On one such occasion last summer, I was standing there with the seller … <\/p>\n

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